文档介绍：Business English
Brand Introduction
商英1班
汤蓓蕾
张颖
冯佩
Calvin Klein
.LOGO
.Background
.Design style
.Developing
.Calvin Klein perfume
.Exclusive shops
.Calvin Klein show
Calvin Klein
Directory
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the most pure, the most simple, the most fashionable
LOGO
Background:Calvin Klein (referred to as CK), is an American fashion brand, founded in 1968, founder of the namesake designer.
His design inspired for the noble pursuit of human nature, and to establish in mon pursuit of human values: love, eternal and Share interpretation.
Calvin Klein have continuous access to famous fashion four awards times. Its related products is endless, the momentum is extremely alarming.
Its founder Calvin Klein was born in New York, attending the famous New York Fashion Institute FIT)
Design style: simple, elegant, sexy, classical style.
Calvin Klein is worthy for the American's most famous fashion designer.
Its product range except in high-grade, high grade classic outside .
Calvin Klein is also the young people for the consumer of the fashionable without sex perfume and
jeans advocates.
Developing : Calvin Klein have Calvin Klein Collection(high fashion), CK Calvin Klein (senior clothing), Calvin Klein Jeans (Denim) three brands, in addition to business casual wear, socks, underwear, pajamas, swimwear, fragrances, eyewear, furniture supplies.
In 2003, New York PVH Group was acquisition of Calvin Klein. Calvin Klein himself relegated to behind the scenes, Replaced by Italo helli and Francisco Costa served as the design director of women's and men. The two men are still being continued will be Calvin Klein's minimalist spirit to maintain CK classic is
not bad.
Calvin Klein ck one brand launched in 2010,and be molded prehensive lifestyle brand.