妇女卫生护垫市场调查报告-68页.pps

文档介绍：Liner Category Overview
Liner Sales & Price Trend, NationalMarket Growth Rate Slow Down
%Sales Growth( MAT ON03 vs ON02 )
+10% - in volume
0% - in value
Liner Segment Importance & Growth, NationalUltra Thin/Breathable More e With Importance Increasing
Volume base
MAT %Growth
7%
46%
2%
2%
-8%
Value base
-2%
31%
-8%
-9%
-15%
Liner Prod. Segment Importance, Nat.
Volume base
Liner Prod. Segment Importance, Nat.
Value base
Volume Share
Value Share
Liner, National Top Brands ShareCarefree Leading Share Maintain; Small Locals Gained Share Yearly
MAT
ON02
MAT
ON03
Share
Difference
Share
Difference
MAT
ON02
MAT
ON03
CAREFREE



SOFY
17

-
ANERLE


0
C&B


-
WHISPER



YIMUCAO



SOFT


1
LADY CARE


-
BEST



HAO .


0




CAREFREE


-
SOFY

16
-
ANERLE



WHISPER



C&B

5
-
YIMUCAO



LADY CARE


-
ABC
2


SOFT

2

HAO .


0




Liner Top Brand Vol. Share Trend, Nat.Carefree Maintain Leading Share Position And Share Stagnant In Latest Half Year
Top 5 All
(Liner Base)
Liner Top Brand Trend, Nat.Same As Value
Top 5 All
(Liner Base)
YIMUCAO













SOFT













LADY CARE













BEST













HAO S. S.



























Liner Top Brand Distribution Trend, Nat.pete Head With petitors
Weighted Distribution
YIMUCAO
4
5
5
7
8
10
10
14
15
16
17
18
20
SOFT
3
4
3