文档介绍：Marketing Presentation - Business Introduction
Presented by
Revan, Jack, & Steve 12 E
Burger King
Business Name
Products Offered
01
Hamburgers
02
French Fries
03
Soft drinks & milkshakes
04
Deserts
05
Chicken
06
Breakfast
CROISSANT
Target Audience
Hungry consumers
Every age group from children to the elderly
Hungry ones who want a meal
Addicted to it / Fast food lovers
Teens & Adults
Mainly focus on Teens and Adults
Not that children and family appealing
More “Mature” compared to Mcdonald's
How often do they buy these products?
Children: seldom eat burger king (more kids can be seen in McDonald's)
Teens and adults: 1 to 2 times a week, sometimes once a month
Fast food Lovers: almost every day since they are addicted to it
25%
45%
65%
Products
1
Price
2
Placement
3
Can be found near, for example, offices or other working places
For lunch, the workers usually eat Burger King since it is convenient.
Have a large range of prices
The quality of the burgers stands out among fast food restaurants. (When the price is the same)
Tasty and all types of flavors of burgers
Satisfy customers’ own interests
Spicy, salty, sweet, different ingredients contained in the burger
Benefits
KFC &
McDonald's
01
Starbucks
02
Subway
03
Similar Providers
KFC, McDonald's offer burgers as main foods.
Starbucks provide coffee mainly , some soft drinks
Starbucks and Subway sell sandwiches, which are somewhat similar to a hamburger.
Comparison petitors
Quality of hamburgers
01
Unique high temperature barbecue method
02
More Ingredients
and nutrition
03
Costumers' willingness
04
Promotional Methods
“Taste is King”(customers)
High-quality Hamburgers
Storefront design and inner arrangements
Communication between regular & new customers.
Effectiveness
80%
It has a good public praise among the customers.
Find Burger King in subway station, big markets, crowded city center.
Through its delicious hamburgers, B