文档介绍：MarketingPresentation -BusinessIntroductionPresentedbyRevan,Jack,&Steve12EBurgerKingBusinessNameProductsOffered01Hamburgers02FrenchFries03Softdrinks&milkshakes04Deserts05Chicken06BreakfastCROISSANTTargetAudienceHungryconsumersEveryagegroupfromchildrentotheelderlyHungryoneswhowantamealAddictedtoit/FastfoodloversTeens&AdultsMainlyfocusonTeensandAdultsNotthatchildrenandfamilyappealingMore“paredtoMcdonald'sHowoftendotheybuytheseproducts?Children:seldomeatburgerking(morekidscanbeseeninMcDonald's)Teensandadults:1to2timesaweek,sometimesonceamonthFastfoodLovers:almosteverydaysincetheyareaddictedtoit25%45%65%Products1Price2Placement3Canbefoundnear,forexample,officesorotherworkingplacesForlunch,.(Whenthepriceisthesame)TastyandalltypesofflavorsofburgersSatisfycustomers’owninterestsSpicy,salty,sweet,differentingredientscontainedintheburgerBenefitsKFC&McDonald's01Starbucks02Subway03SimilarProvidersKFC,McDonald',somesoftdrinksStarbucksandSubwaysellsandwiches,petitorsQualityofhamburgers01Uniquehightemperaturebarbecuemethod02MoreIngredientsandnutrition03Costumers'“TasteisKing”(customers)High-municationbetweenregular&%,bigmarkets,,,BurgerKing’essful.