文档介绍：卓越网物流配送的优化
学生:陶天钦指导教师:万娜娜
内容摘要:本文尝试以现阶段制约B2C电子商务发展的约束条件作为假设构造模型理解电子商务企业在此之下的优化选择,并且结合案例进行分析,进而提出相关的政策建议。由于现阶段信用体制的缺失,选择送货上门的配送模式是B2C电子商务网站通过把违约的风险转嫁到自己身上从而赢取消费者信任的产物。然而由此引发的较高的成本问题使得网站不得不通过设立配送费用这种价格歧视方式舍弃利润微薄的部分,在需求最为密集的小范围内进行集中经营,同时引导消费者把多单消费转为单单消费。另外,由配送体制本身的时间问题导致了整个B2C电子商务市场的现状;网上商店和传统商店的比较优势只能体现在价格上。
关键词:电子商务B2C模式物流配送比较优势
s logistics and distribution of the optimization
Abstract: This paper attempts to present to restrict B2C merce development as the constraint conditions that the structure model of electronic business enterprise in the understanding of the optimization under choice, and bination of case analysis, and then puts forward relevant policy Suggestions. Due to the lack of the credit system at present, choose door-to-door delivery of distribution mode is B2C merce sites through the risk of default on to him to win the trust of consumer products. However caused by the higher cost problems caused by the web site through the established distribution costs to this kind of price discrimination away part of the small profits way, in the small demand most densely populated within the centralized operation, at the same time, the guide consumers single consumption to just spending. In addition, the distribution system of the time problem itself causing the whole B2C merce market situation; Online stores and traditional parative advantage can only reflect the price.