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战略营销管理论文(英文).doc

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战略营销管理论文(英文).doc

上传人:cai.li.bin 2018/8/15 文件大小:110 KB

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战略营销管理论文(英文).doc

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文档介绍:Some discussion about the recent economic development of China regarding to the international business
Introduction
Great economic achievement has taken place in China since the adoption of reform and opening policy. With the rapid development of domestic economy and the increasing overall national strength, China is showing a good momentum of development in the worldwide economy and has its place in the international cooperation petition. There are more and more countries doing business transactions with China. Increasingly frequent business transaction can be followed by various business issues concerning business ethic or confidence crisis. Then the article will separately discuss some related questions.
The internationalization ambitions of panies affected by recent economic growth of China
In the international background of the increasing globalization, China is ing a highly open country as the big trading nations. With the strong economic development trend, panies are appearing the increasing internationalization ambitions. The internationalization is not a choice any more. It is an inevitable trend of the development of worldwide economy. The level of internationalization is dependent more on the degree to which panies can operate according to new global ideas and regulations. There are growing number of panies trying to expand to the internationalization. But there do not seem to be that many ess sorties. Regardless of the consequence of internationalization, trying to go global is beneficial to panies or Chinese economy. The internationalization is not only an irresistible trend but a great opportunity to China.
With the rapid strengthening of Chinese economy, China is playing an increasingly big role in international business cooperation petition. panies, therefore, feel more confident about their internationalization ambitions. For example, Tencent, the supremacy of instant messenger in national , released a new English version QQ client fo

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