文档介绍：Enterprise Applications
Achieving
Operational Excellence &
Customer Intimacy
Tasty Baking
Pre-wrapped single-portion treats
Cupcakes
Snack pies
Cookies
donuts
$170 million in sales in 2007
Through 15,500 convenience stores & supermarkets
Market share & sales dropping
Profitability at all-time low
Technically challenged, inflexible manufacturing
No timely info for
Tracking manufacturing outputs
Warehouse shipments
Challenges
Shipments were missed
Excess inventory had to be sold at a discount
Operating costs rose
Sales e from work of sales distribution
Solution
Install enterprise system using SAP
Consultants from SAP & Deloitte
Microsoft SQL server database
Changes in its business processes to take maximum advantages of SAP capabilities
Benefits
Reduced
Inventory write-downs by 60%
Price markdown by 40%
Customer satisfaction has increased
Lower return rates
Higher order fill rates
Enterprise systems
Supply chain management systems
Customer relationship management systems
Enterprise applications
New opportunities & challenges
Enterprise systems
Enterprise resources planning, ERP
Chapter 2
A suite of integrated software modules
mon central database
Data are collected from all
Divisions and departments in a firm
Key business process
Made data immediately available to all
Divisions and departments in a firm
Key business process
鼎新 Workflow ERP