文档介绍：Consumer Goods Implementation Guideline
(Soft drink & Alcohol)
快速消费品处排面陈列指导原则
(饮料酒精部门)
dae_meng
OBJECTIVE:
目的: The implementation of the beverage dept should respect the direction
given by SDD.
饮料部门的排面陈列须遵守SDD的指导原则
HOW?:
方式?:
- Apply to all your department the families sequences defined by SDD.
适用于部门中SDD所定义的系列分类
- Optimize your linear repartition to promote your sales & profits.
优化排面,以推动销售量和利润
configuration of the group family
customer flow 消费者流向
family allocation 中分类分配
average linear meter 平均地面线
configuration of the family
customer flow 消费者流向
subfamily allocation 小分类分配
average linear meter 平均地面线
-o-gram of subfamily
Seasonality of the subfamily 小分类的季节性
Min. & Max. linear requirement 最小和最大地面线要求
Assets(name, type, qty…) 资产(名字,型号,数量)
Plan-o-gram by element 货架平面图
rules & Photo
4。陈列原则和照片
Display rules 陈列原则
1st priority
2nd priority
3rd priority
…...
The description of the implementation rules and remarks of the photos are correspondingly by color
排面原则描述的颜色和照片注释的颜色是相对应的
How to read the Book ??? 怎样阅读本书
第一优先
第二优先
第三优先
10 - BEVERAGE
100 - CARBONATED DRINK
101 - JUICE
102 - FUNCTIONAL DRINK
103 - TEA
104 - WATER
105 - BEER
106 - Wine
107 - Alcohol
SOFT DRINK
ALCOHOL
100 Carbonated Drink
Average Linear:8 elements
-Mixed package drink accessible to customers, because it is the profitable category among carbonated drink.
混合包装放在靠近人流处,因为在碳酸饮料中是属于能带来较高毛利的分类.
Consumers Flow
Other flavor
其他口味汽水
Lemon Drink
柠檬汽水
1 element
Cola
可乐
2 elements
1 element
Mixed package drink
混合包装汽水
1 element
Orange juice
橙味汽水
3 elements
Plan-o-gram(Average 8 elements)
The gondola can be m high and m wide
Carbonated is divided by flavors:
Cola, Lemon, Orange & Others.
碳酸水按口味分为:可乐,柠檬汽水,橙味
汽水其它口味汽水和混合包装汽水
Display by Consumers Flow is:
Mixed Package Drink, Other Flavor,
Orange Drink, Cola, Lemon Drink.
排列按顾客走向为:混合包装汽水,
其他口味汽水, 橙味汽水, 可乐,
柠檬汽水
Implementation Rules
Reference Photos
Orange & other