文档介绍：攀枝花学院本科毕业论文
如何培育我国中小企业的核心竞争力
学生姓名: XXX
学生学号: XXXXXXXXX
院(系): 经济与管理学院
年级专业: XXXXXXXXXXX
指导教师: XXX 讲师
二〇〇八年五月
摘要
中小企业在我国经济发展中起着举足轻重的地位,但也面临着诸多困难和挑战,文章认为:企业竞争力的实质就是企业有效使用生产要素的能力。竞争力的形式极其多样,如由掌握某种重要技术专利而具有的技术方面的竞争力,由出色的市场营销经验和高效的市场分销网络形成的市场营销方面的竞争力,等等。企业竞争力中那些最基本的,能使整个企业保持长期稳定的竞争优势、获得稳定超额利润的竞争力,就是企业的核心竞争力。
核心竞争力是中小企业获取持续竞争优势的来源和基础。我国中小企业欲在经济全球化大潮中立于不败之地,最有效也是最关键的一点,即提升企业的核心竞争力。文章在把握核心竞争力概念的基础上,分析了中小企业培养核心竞争力必须坚持的原则,探讨了中小企业培育核心竞争力的若干具体方法
关键词:中小企业;核心竞争力;培育方法
ABSTRACT
Mid- and small-scale enterprise now already became our country economy to grow the richest growth and the contribution part, however generally has the petitive ability quite weak problem in mid- and small-scale enterprise, this question already became restricts a bottleneck which our country mid- and small-scale enterprise developed. After joins WTO, in our country various professions enterprise faces petition all will be international, has the bitter experience the strong strength the petition match challenge. Facing these challenges, mid- and small-scale enterprise our country only has the station in the strategic altitude, implements manages the new pattern based on the petitive ability strategy, the raise and the petitive ability. This article in view of mid- and small-scale enterprise the petitive ability characteristic, from aspect and so on enterprise strategy, organizational structure, management system, innovation ability carries on the elaboration, mid- and small-scale enterprise briefing our country when cultivation enterprise petitive ability should pay attention question.
Keywords Mid- and small-scale enterprise,petitive ability,Cultivation
目录
摘要………………………………………………………………………………………………Ⅰ
ABSTRACT………………………………………………………………………………………Ⅱ绪论………………………………………………………………………1
一、我国中小企业核心竞争力现状分析………………………………………………3
(一)企业战略意识淡薄,战略意图不明确…………………………………………………3
(二)有限的资源分散,跌入多元化陷阱…………………………………………………4
(三)研究发展投入不足,创新能力差………………………………………………………5
(四)中小企业的知识产权得不到保护,影响了其创新和投入的积极性和主动性………5
(五)组织结构调整滞后,管理较混乱…