文档介绍：The State of Mobile America
The Very Nature of Information Has Changed
All around us
Cheap or free
Shaped and controlled by consumers works
Designed for sharing, participation and feedback
Immediate
Embedded in our worlds
Scarce
Expensive
Shaped and controlled by elites
Designed for one-way, mass consumption
Slow moving
External to our worlds
Information was…
Information is…
What I think I know about the rise of mobile learning
Mobile connectivity is changing social and information spaces by enhancing/enabling …
New access points to knowledge
Real-time information sharing
Just-in-time searches
Perpetual, pervasive awareness of works
Augmented reality
What I think I know about the rise of mobile learning
Ubiquitous small screens are changing attention and media zones (including text-based media!)
What I think I know about the rise of mobile learning
Mobile connectivity is changing public and private space/time continuum
What I think I know about the rise of mobile learning
New kinds of learners are emerging in the digital environment
Information is Woven Into Our Lives
Mobile is the needle, works are the thread
works…
Surround us with information through our many connections
Bring us information from multiple, varied sources
Provide instant feedback, meaning and context
Allow us to shape and create information ourselves and amplify others’ messages
Mobile…
Moves information with us
Makes information accessible ANYTIME and ANYWHERE
Puts information at our fingertips
Magnifies the demand for timely information
Makes information location-sensitive
Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?
Mobile phones – 88% of adults
Total . population:
million
2011
Mobile is the Needle: 88% of US Adults Have a Cell Phone
Teen data July 2011 Adult data Feb 2012
% in each age group who have a cell phone