文档介绍：金融产品营销策划书
方案名称: 基金营销策划方案
参赛队负责人: 谢亚青
完成日期: 2010-04-13
目录
概要提示·························································(03)
一、策划目的·····················································(03)
二、营销环境分析·················································(03)
(一)、宏观环境分析·············································(03)
(二)、基金产品SWOT分析········································(04)
1、优势·····················································(04)
2、劣势·····················································(06)
3、威胁·····················································(07)
4、机会·····················································(07)
(三)、竞争企业分析·············································(08)
(四)、企业形象分析·············································(09)
(五)、投资者分析················································(09)
三、市场面临的问题分析·················································(10)
(一)市场风险
···················································(10)
(三)流动性风险················································(10)
(四)管理风险··················································(10)
(五)操作或技术风险············································(11)
(七)其他风险··················································(11)
(六)合规性风险·················································(11)
四、市场机会分析························································(11)
五、营销策划达到的目标···········································(11)
六、营销策略·····························································(11)
(一)、产品策略··················································(11)
(二)、渠道策略·················································(14)
(三)、价格策略··················································(15)
(四)、促销策略·························································(16)
七、具体推进方案·························································(17)
(一)、针对不同投资者···········································
(17)
(二)、针对企业自身·············································(18)
八、费用预算·····························································(19