文档介绍：第 35 卷第 4 期福建林业科技 V ol135 N o14
2 0 0 8 年 1 2 月 Jour of F ujian Forestry Sci and T ech Dec1, 2 0 0 8
湖南山风景区旅游开发战略研究
王业社
( 邵阳学院城市建设系, 湖南邵阳 422004)
摘要: 在充分分析山风景区旅游资源的特征和旅游开发现状的基础上, 针对旅游业未来发展的方向和需求, 提出了山
风景区旅游开发战略的新思路: 明确主题定位, 塑造鲜明形象; 挖掘文化内涵, 整合旅游资源; 开发特色商品, 促进旅游发
展; 加快旅游交通设施建设, 提高服务性能; 加强区域横向联系, 促进合作开发; 提升景区区域职能, 扩大影响力。以期为
山风景区快速发展、深度开发和可持续性发展提供有益的参考。
关键词: 山风景区; 旅游开发; 战略构想
中图分类号: F59213 文献标识码: A 文章编号: 1002- 7351( 2008) 04- 0234- 06
Studies on the tourism development strategy of Langshan National Scenic Area
WANG Ye-she
( Department of City Construction, Shaoyang University , Shaoy ang, Hunan 422004, China)
Abstract:Based on prehensive analysis of the tourism resources characteristic and the tourism development present situatio n
in L angshan M ountain Scenic A rea, aiming at t he future tourism development direction and demand, this paper proposes the new
tourism dev elopment strategy w ays for L angshan M ountain Scenic Area: to confirm subject localizat ion and create bright impres-
sion; to ex cavate culture connotation and conformity tourism resources; to dev elo p modity and promote tourism
development; to speed up the tourism transport atio n facilit y construction and enhance serv ice performance; to strengthen the regio n
crosswise relation and promote cooperation development; to promote the scenic area regional function and ex tend influence, so