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第 32卷第 4期昆明理工大学学报( 理工版) Vol. 32 No 4

2007年 8月 Journal of Kunm ing University of Science and Technology ( Science and Technology) Aug. 2007
基于 SWOT模型的中小企业发展战略选择
袁亦男,邹平
(1. 昆明理工大学管理与经济学院,云南昆明 650093; 2. 云南师范大学,云南昆明 650092)
摘要: 对我国中小企业进行 SWOT定性分析,并运用 SWOT定量分析模型,就其自身发展的目标
及达到目标的途径与手段给予总体谋划. 结合某一中小企业进行研究,表明该方法有助于中小企
业根据内部资源和能力状况及外部环境影响,制定既适合本企业特点又切实有效的发展战略,发
挥不同于大企业的“比较优势”.
关键词: 中小企业; SWOT分析; 企业发展战略
中图分类号: F276. 3 文献标识码: A 文章编号: 1007 - 855X (2007) 04 - 0090 - 06
SWO T M odel Ba sed Stra teg ic Selection for SM ES’D evelopm en t
YUAN Yi nan, ZOU P ing
(1. Faculty ofManagement and Econom ics, Kunm ing University of Science and Technology,
Kunm ing 650093, China; 2. Yunnan Normal University, Kunm ing 650092, China)
Abstract: Based on the SWOT qualitative analysis of the small and medium sized enterp rises in China, the mod
el of SWOT quantitative analysis then is unified to determ ine its own development goal and means. W ith a study
of one small and medium sized enterp rise, it is indicated that this method can help SMES act according to their
internal resources and external environment, and formulate suitable and effective strategies for their current de
velopment in order to disp lay“parison superiority”, which is different from large enterp rises.
Key words: small and medium sized enterp rise; SWOT analysis; enterp