文档介绍：上海交通大学
硕士学位论文
新形势下国有中小型外贸公司的发展战略
姓名:王天华
申请学位级别:硕士
专业:工商管理(MBA)
指导教师:宫焕久

新形势下国有中小型外贸公司的发展战略
摘要
中国加入世界贸易组织给国有中小型外贸公司的发展创造了很好
的机遇同时也带来了风险加强国有中小型外贸公司的内部管理是企
业应对入世一切工作的基础在建立现代企业制度的改革中国有中小
型外贸公司必须深化外贸体制改革加快建立现代企业制度的步伐完
善制度强化管理逐步建立各类风险的预防监控和治理机制使公
司的管理和运行机制得到彻底改善在党的十六大精神的指导下我们
应当有信心对国有中小型外贸公司的业务和管理进行战略调整使之在
新的形势下获得新的发展
本文试图通过与大型专业外贸公司和生产型外贸企业相比较在
WTO 的原则基础上阐述国有中小型外贸公司目前的现状和特点揭
示国有中小型外贸公司内部存在的各类风险并从企业战略组织结构
企业经营机制客户管理挂靠部门关系的处理等方面提出国有中小型
外贸公司应当采取的战略和措施
关键字国有中小型外贸公司市场环境风险战略和措施
DEVELOPING STRATEGY OF MIDDLE & SMALL
STATE-OWNED FOREIGN-PANIES
FOR THE NEW SITUATION
ABSTRACT
With China’s entry into the World anization (WTO), middle & small state-owned
foreign-panies (Hereinafter called panies) are not only bestowed with tremendous
opportunities, but also confronted with miscellaneous risks. Strengthening the internal management
should be deemed as panies’ core mission when facing WTO. In the process of establishing
modern enterprise institution, panies must deepen the reform of foreign trade systems, improve
company rules, strengthen management and set up various systems for risk prevention, monitoring and
controlling. Only in this way, the managing and operating modes of panies could pletely
ameliorated. Under the leadership of the spirits of the munist Party’s 16th Party congress,
we should feel confident that we can adjust the business frame and management of panies to fit
for the new needs under new situation.
The Thesis tries to analyze, parison, with the large state-owned foreign-panies
and manufacturers, the Thesis will elaborate the status quo, characteristics and various internal risks of
the Enterprises; the Thesis also puts forward the Enterprises’ strategy and measures concerning
enterprise strategy, organizational structure, operating system, customer relationship management and
etc..
KEY WORDS: Middle & small state-owned foreign-panies, Market
environment, Risks, Strategies and measures.
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