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Starbuck is one of the few brands which never use huge advertising and Sales promotion
BrandZ Top 100 Most Valuable Global Brands 2011
Starbuck ranked 72,after Coca-Cola & Pepsi
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What makes Starbucks so essful?
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Starbucks can develop one of the world 's mercial to the out of the ordinary, durable, high value-added brands, due to the “Cultural marketing” and “Mouth marketing”.
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What are the
“Cultural marketing” and “Mouth marketing”?
Just to see some pictures to experience Starbuck
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“Mouth marketing” and “Cultural marketing”
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Starbuck in China
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Starbucks stands for respect and elegant culture
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So, in the end what is
"cultural marketing" mean?
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Literally, Starbucks 'marketing culture' means at least four
Kinds of cultural product and form marketing 各种文化产品或形式的营销。
Using a variety of cultural products or form to assist in the marketing of goods利用各种文化产品或形式来协助商品的营销。
Considered as a social and cultural environment under the influence of marketing考虑作为社会环境的文化影响下的营销。
Marketing in order to form a petitive and sales culture为了形成一种有利于竞争和销售的文化而营销。
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