文档介绍：目录
摘要 1
第一章 绪论 3
CRM产生的背景 3
3
3
第二章 CRM概述 5
CRM 是“客户管理关系” 5
CRM的组成 6
CRM的挑战与未来 7
第三章基于WEB的B/S三层结构体系 8
B/S结构概述 8
C/S结构概述 8
B/S结构与C/S结构的比较 9
第四章开发平台及工具的选择 11
J2EE的优势 11
Myeclipse开发 12
SQL Server 2005介绍 12
第五章系统总体设计流程 13
13
14
17
18
18
第六章技术架构与系统设计 20
20
20
第七章页面效果展示 25
第八章总结与展望 29
致谢 30
参考文献 31
摘要
CRM系统是一种利用计算机自动管理客户资料的信息管理系统。通过CRM系统的使用,企业可以提高其客户管理的能力与效率,提高客户对企业的满意度,从而提高了企业的运作效率,增加经济效益。
本系统基于B/S模式,以中小型企业进行客户管理的实际需求为背景,实现了基础信息维护、客户信息维护、信息查询、客户管理、辅助工具、系统管理等功能。系统采用结构化分析、设计技术的方法进行设计与开发。系统整体架构采用Struts+Spring+Hibernate框架实现,从而实现了表示逻辑和业务逻辑的分离,使系统具有较好的可维护性与稳定性。本文首先对J2EE的核心技术作了简要说明,然后详细分析了Web层,持久层,业务逻辑层等,最后根据系统分析及设计的结果介绍了系统部分功能模块的实现过程。
关键词:CRM系统、B/S模式、J2EE
Abstract
CRM system is puter information management system for automatic management of customer information.
Through the use of CRM systems, enterprises can improve the capacity and efficiency of their customer management, increase customer satisfaction with enterprises, so as to improve the operational efficiency of enterprises, enhance economic efficiency. This system is based on B/S model, with to customer's actual needs in the management of small and medium enterprises in the background, enabling basic information maintenance, the customer's information maintenance, information query, account management, support tools, system management functions. Systems using structured analysis, design methods for design and development of technology. Overall system architecture using Struts+Spring+Hibernate Framework implementation, so as to achieve the separation of presentation logic and business logic, making the system with better maintainability and stability. This article first briefly on the J2EE core technology descriptions, and detailed analysis of the Web layer, persistence, business logic layer, and finally according to systems analysis and design of the results of the fu