文档介绍：Caterpillar University: Demonstrating
Business Value Through Metrics
and Evaluation
Dave Vance
President
Caterpillar University
ASTD work Conference
January 28-30, 2004
Learning Objectives
Learn how a leading corporate university is
institutionalizing metrics, ROI and evaluation
methodology to:
demonstrate business value and
provide internal business discipline
Understand plexity, challenges and
lessons learned from starting up a major
corporate university
2
Outline
Background on Caterpillar
Origin, mission, structure of Cat U
The Need for ROI and Formal Metrics
Five Action Steps
1. Conduct ROI Studies on selected initiatives
2. Establish the value proposition for learning
3. Institutionalize metrics within Cat U
4. Implement an evaluation strategy
5. Create a formal enterprise learning plan
Reflections, Lessons Learned
Looking Ahead
3
Caterpillar Inc.
69,000 Caterpillar Employees
36,500 inside .
32,500 outside .
246 Caterpillar facilities around the world
90,500 Dealer Employees
34,400 inside .
56,100 outside .
4
Machines Range From…
216 Skid Steer Loader:
Manufactured in Sanford, NC
Operating Capacity: 1,400 lbs.
797 Mining Truck:
Manufactured in Decatur, IL
Operating capacity: 380-ton nominal
payload
5
Engines Range from
9 horsepower for small machines and generators
To 600 horsepower for on-highway trucks, transit
buses, fire trucks
To 3000 horsepower for the large Caterpillar
equipment
To turbines with over 18,000
horsepower for oil, gas and
power generation industries
6
And More than Big Yellow Machines
Cat Logistics—one of the world’s largest
contract logistics providers, customers
include Harley Davidson, DaimlerChrysler,
Sprint, and Ford pany
Cat Financial—manages a portfolio of $18
billion, serves nearly 80,000 customers
Cat Power Ventures—develops, owns, and
op