文档介绍：April2004BrandValuationAChapterfromBrandsandBrandingAnEconomistBookInterbrand130FifthAvenueNewYork,NY10011Telephone:2127987500dValuation1JanLindemann,“Ifthisbusinessweresplitup,lobalBrandValuationandbricksandmortar,andIwouldtakethebrandsandTheincreasingrecognitionofthevalueofintan-trademarks,andIwouldfarebetterthanyou.”giblescamewiththecontinuousincreaseinthegapInterbrand—JohnStuart,ChairmanofQuaker()panies’bookvaluesandtheirstockjan.******@marketvaluations,,tangibleassetswereregardedasthemainsourceTodayitispossibletoarguethat,ingeneral,,-Thebrandisaspecialintangiblethatinmanygibles,,,employees,,assetsorequitythatexcludeintangiblesabundantchoices,(forexample,price-to-bookratio)-,-,’smostvaluablebrand,1technology,patentsandemplo