文档介绍：毕业论文
题目: 汽车4s店营销策略研究
学院(直属系): 应用技术学院
年级、专业: 2012级汽车服务工程
学生姓名:
学号:
指导教师:
完成时间: 2012年8月 7 日
目录
摘要 1
Abstract 2
第一章绪论 3
3
4
第二章汽车4s店营销策略研究分析 6
第三章汽车4s店的现状及发展前景 7
第四章汽车4s店产品及价格战略 9
9
第五章大众4s店市场分析 12
12
15
22
第六章总结与建议 28
总结 28
建议 28
问题分析与展望 29
谢辞 30
参考文献 31
交通事故的分析与鉴定
摘要
汽车4S店制定服务营销战略,发展自身服务品牌是企业长远发展的需要,是市场竞争发展到一定阶段的必然结果。本文在分析4S店存在的主要问题基础上,制定出以服务品质、服务价格、服务形象和服务管理为切入点,实施服务营销战略的具体规划,并提出了具体的实施策略。
关键词:S店服务营销战略。
Traffic accident analysis and identification
Abstract
Every year around the world in street and highway on the loss of life of about 1300000 people, and domestic, with the rapid development of social economy, the number of motor vehicles and drivers of increasing, people, vehicle, road, environment " four elements " the contradiction between the increasingly prominent, to the road traffic safety management job brought hitherto unknown pressure and challenge.
Traffic accident growing on traffic accident identification presented greater demand, in order to meet the need of traffic accidents, traffic accident appraisal industry developed rapidly, but the rapid development not to be standardized management, thus enabling the identification of the work appear more chaos, the road transportation industry and the role of road traffic accident harm contrast and traffic plexity to describe the research background, and then, put forward the necessity of traffic accidents and traffic accident appraisal situation, combined with the typical traffic accident cause analysis and identification. Summary of traffic accident identification features, analysis of typical traffic accident causes, to explore a more reasonable, more normative traffic accident identification method.
Key words: traffic accident, accident causes, identification, specification method.
第一章绪论
汽车4s店的背景
汽车4S店,是指集整车销售(Sale)、零配件(Sparepart)、售后服务(S