文档介绍：LOOSENING THE SHACKLES: THE FUTURE OF GLOBAL HIGHER EDUCATION
Prof. Michael R. Czinkota
McDonough School of Business
etown University
Washington . USA
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Prepared Statement
for the
WORLD ANIZATION
Symposium on cross-border supply of services
Geneva, April 28-29, 2005
LOOSENING THE SHACKLES: THE FUTURE OF GLOBAL HIGHER EDUCATION
ABSTRACT
Learning is crucial to the evolution of humankind. In an acknowledged era of the knowledge society one would expect to encounter a sense of urgency in assuring the free flow of higher education across national borders. Yet, to the contrary, there is a substantial reluctance to the integration of this sector into the General Agreement on Trade in Services.
This contribution postulates that the academic industry is missing out on a major opportunity by setting itself apart in trade negotiations. Though higher education has a higher calling, it will not be able pete essfully for necessary resources unless its ply with those established by the World anization. Key opportunities to open higher education to the world are delineated.
ABOUT THE AUTHOR
Professor Michael R. Czinkota is on the faculty of marketing and international business of the Graduate School and the Robert Emmett McDonough School of Business at etown University. He has held professorial appointments at universities on five continents. Dr. Czinkota served in the . government as Deputy Assistant Secretary merce responsible for trade information and analysis and as head of the . Delegation to the OECD mittee in Paris. His key book is the standard college text International Marketing, (Thomson) now in its 7th edition. Dr. Czinkota was born and raised in Germany and educated in Austria, Scotland, Spain, and the United States. His . in international business and logistics was earned at The Ohio State University. He can be contacted at ******@
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