文档介绍：:..“3+2”-C校园推广方案前言______________________________________________________________1一,销售环境分析2(一)产品分析3(二)市场分析_________________________________________________3~51市场规模____________________________________________32市场潜力预测________________________________________33市场发展态势及格局分析______________________________44行业利润分析________________________________________5(三)推广群体分析____________________________________________5~71目标消费群__________________________________________52目标小分群消费心理分析____________________________5~63影响目标消费群消费心理的因素_____________________6~7(四)竞争对手分析_______________________________________________8(五)SWOT分_______________________________________________8~10二,推广策略________________________________________________________11(一)广告媒体策____________________________________________12~151广告媒体________________________________________13~142宣传活动______________________________________14~15(二)促销活动推广策________________________________________15~161促销宣传,目的_______________________________________152促销活动举例____________________________________163传统促销活动_______________________________________16三,营销策略____________________________________________________17~21(一)娃哈哈营销模式____________________________________18~19(二)销售渠道分类___________________________________________19~20(三)终端市场策略______________________________________________20(四)具体操作_______________________________________________20(五)广告投放_______________________________________________21四,公关管理_____________________________________________________22~24五,方案分析_____________________________________________________25~27(一)可行性分析_____________________________________________26~27(二)预期目标__________________________________________________27六,调查问卷_____________________________________________________28~30七,结束语__________________________________________________________31前言娃哈哈集团于09年新春之际推出娃哈哈“hello-c”系列果汁,迅速抢滩果汁市场,但由于果汁市场竞争态势异常严峻。我们团队结合娃哈哈“hello-c”时尚健康的品牌定位为该款新型饮料量身定做了本策划案,本策划案主要针对全国高校大学生,旨在扩大“hello-c”的校园影响力,提高”hello-C“的知名度,让“h