文档介绍：Broadband Symposium 19th March 2008
Over-The-Top-TV : How is leveraged into a mainstream TV
distribution vehicle
Introduction to Over-The-Top TV (OTT): Setting the scene &
A brief taxonomy
Raymond Wulleman
Senior Strategic Consultant
- Business Development Consumer Market
raymond.******@.be
19/03/2008 1
Agenda
1. Overall context: Broadband & New attitudes to online Media
2. Over-The-Top video/TV: Tentative definition & Significance
3. The Value Chain revisited ?
4. A little bit of Taxonomy
• IPTV vs. TV and video types
• Means to Bridge the gap between /PC & TV screen
5. Short Intro work Neutrality debate
6. A few examples of TV/video players in the online space
7. Summary – Trends & Q&A
19/03/2008 2
The overall context
EIAA Mediascope Europe 2007 (1/2)
The impact of the and websites visited
• 96% of users admit doing something less often as a result
of the
• 62% use other forms of media less in favour of the )
• 40% admit to watching less TV (not meaning substitution of TV)
• 48% of all 16-24 year old users claim their TV consumption
has dropped off as a direct result of the
19/03/2008 3
The overall context
EIAA Mediascope Europe 2007 (2/2)
Top 10 online activities - 2007
• 42% of users municate via working
sites at least once a month
• The number of people watching TV, film or video clips online at
least once a month has grown a massive 150% since 2006
/Ftp/casestudiesppt/
19/03/2008 4
The overall context
Broadband ration & Trends
• Belgian ration & Broadband share
ISPA Belgium Market Survey n°34 – Q4 2007
• Active connections in Belgium : connections with
broadband share of 94,32%
• 8,3% pared to 2006
• Amongst Top Consumer Broadband Trends for 2008,
Forrester Research states that :
• Fatter pipes and symmetrical bandwidths will drive video
consumption and creation
• ISPs will seek new partn