文档介绍：一汽-大众奥迪特许经销商内部销售培训管理办法
Regulations of Internal Sales Training in Audi Dealers
一汽-大众奥迪销售事业部网络与培训部
DD Dept. ASD FAW-VW
二零一二年一月
Jan. 2012
目录 Contents
一、前言 Preface
二、适用范围 Scope of Application
三、目的 Objective
四、内训经理岗位管理细则 Regulations of Internal Training Post
岗位设置 Post Setting
岗位职能 Post Responsibilities
岗位要求 Post Requirements
岗位管理 Post Management
五、内训实施管理细则 Regulations of Internal Training Implementation
内训计划 Internal Training Plan
内训课程 Internal Training Courseware
内训对象 Internal Training Target Group
内训考核 Internal Training Assessment
六、相关文件 Relative Documents
七、说明 Notes
一、前言 Preface
近年来,随着中国的经济实力不断增强,中国汽车市场的发展也达到了前所未有的繁荣。与此同时,国内的汽车市场竞争也达到了空前激烈的状态。奥迪品牌作为国内高档豪华轿车的领军品牌,为应对这种愈加严峻的市场环境,巩固并加强品牌的领先地位,做出了大量的努力和实际的工作,并收到了良好的效果。In recent years, the auto market has reached unprecedented prosperity in China. Almost all auto makers around the world enter this market, they enrich their products and introduce new equipment and technology constantly. Audi brand as the leader in domestic premium car brand, in response to this increasingly difficult market environment, , has made a lot of effort and real work to consolidate and strengthen the brand image and received good results.
然而,在这样一个知识迅速更新,而又高速折旧的年代,我们经销商的销售人员需要不断的更新、学习、完善自己的专业知识和技能。为更快、更直接的实现这一目标,不断提升我们经销商内部良好的学习氛围,建立一种行之有效的内部的学习与研讨机制就成了一项十分关键的任务。However, in such a era, we got knowledge quickly but the knowledge depreciated also very fast, the sales staff in Audi dealers need constantly renew, learn, improve their professional knowledge and skills. In order to achieve this goal fast and enhance the learning atmosphere in our dealers constantly, to establish an effective mechanism of internal learning in Audi dealers es a critical task.
有鉴于此,为更好的规范经销商内部培训、提升奥迪品牌整体培训,进而打造一支更为卓越的销售团队,一汽-大众奥迪销售事业部网络与培训部拟在各奥迪特许经销商内部设立专业性更强的内部销售培训经理(以下简称“内训经理”)及兼职内部销售培训师(以下简称内训师)一职,以便于经销商的知识管理,建立起完善的经销商内部培训制度,打造一支学习型的销售团队,进而持续提高奥迪经销商的核心竞争力。In view of this, in order to regulate the internal tr