文档介绍：题目: 互助旅游者行为特征分析
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摘要
的普及,互联网越来越大程度地影响到旅游者的出行方式。2003年,我国诞生了第一个互助旅游网站“仲一互助游”,为国内旅游者带来了一种不同于以前任何一种出行方式的旅游概念。几年来,越来越多的人们参与到其中,成为互助旅游爱好者。互助旅游的发展标志着旅游业正向成熟方向发展,促进互助旅游的发展首先要研究的就是互助旅游者行为问题。
本文首先以现有文献为基础,分析互助旅游内涵,概念,总结归纳互助旅游者行为特征;其次,将互助旅游者行为特征设计成调查问卷,对互助旅游人群进行调查;最后,对调查数据进行统计分析,分析统计结果所隐含的管理意义,并提出相应的发展策略。
通过上述内容的研究发现,互助旅游者更愿意选择同龄人,而更大程度上关注个人诚信问题,出游方式上以家庭出游为主,多人集体出游也是主流发展趋势,旅游消费水平相对较高,信息联络基本依靠现代网络通讯。
关键字:互助旅游旅游者行为特征网络旅游
Title: The Analysis of Behavioural Features of Interassistance Tourist
Abstract
With the popularization of , the increasingly affects the way tourists travel. In 2003, the work Interassistance tour website—eared. It brings domestic tourists a different travel concept from it once was. In recent years, more and more people participate work Interassistance tour and e fans work Interassistance Tour. The development work Interassistance tour is the symbol of the mature direction of the tour industry. The first step of promoting the development work Interassistance Tour is to study the behavioral features work Interassistance tourists.
Firstly, this paper, based on existing documents, analyzing the concept and meaning work Interassistance Tour, summarizes the behavioral features work Interassistance tourists, and then the questionnaire of the behavioral characteristics work Interassistance Tour is designed for Interassistance tourist crowd. Finally, this paper analyses the data of the questionnaire, studies the connotative meaning of management in the results of the questionnaire, and provides the corresponding strategy.
Through the above-mentioned study it is found that work Interassistance tourists are more willing to choose the cotemporary persons, and pay more attention to the issue of personal credit. Concerning the way of tour, family-traveling is more popular, however, traveling in a group is the mainstream trend of tour development. The level of tour consumption is oppositely high, and munication re