文档介绍：长春工业大学大学生“金点子”创业创意大赛项目计划书一、执行总结........................................................................................................................................................................................................................................................................6二、项目背景.............................................7三、产品与服务....................................................................................................................................................................................................................................................................................................................10四、市场与竞争分析.................................................................................................................................................................15五、市场营销......................................................................................................................................................................................................................................................................17六、公司战略.........................................................................................................................................................................................................................22七、管理框架............................................................................................................................................................................................................................................................................................................26八、生产管理....................................................................