文档介绍：目录
中文摘要(关键词) 1
英文摘要(关键词) 2
前言 3
1烟草行业发展现状 3
3
4
2调查问卷研究概述 5
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3调查问卷分析 6
6
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4兰州地区烟草消费心理与行为特征 11
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5关于兰州地区烟草业发展的几点思考 12
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6结束语 13
参考文献 15
附录 16
致谢 17
摘要
改革开放以来,我国烟草行业取得了辉煌成就。从1987年起,烟草一直是我国第一大税源。2008年,我国烟草行业上缴税利4499亿元,占我国财政收入的8%。几年来卷烟的产销量也一直保持稳定增长的态势。随着我国对全球经济一体化的介入程度加深,高关税对中国烟草业的保护将逐步消失。随着吸烟者的逐渐成熟,吸烟者对品牌的认知度和接受度也逐步提高。品牌竞争的时代已经到来,我国卷烟市场将越来越呈现出向大品牌发展的态势。随着中国烟草业改革的变化,越来越多的高质量产品的出现,使中国对高质量烟叶的需求在增加,中国已经成为世界上主要的烟叶收购国。2009年,中国有可能从津巴布韦进口价值超过1亿美元的烟草。
本文对兰州地区烟草消费情况进行了一份问卷调查,总结出一些烟草消费的特点。企业应该重视开发多元化的产品,重视女性吸烟者对烟草需求的特点,重点开发低焦油含量的烟草产品。希望兰州地区烟草企业能关注到这些烟草消费行业的特点,进一步提高企业产品的竞争力。
关键词:烟草行业;消费心理;消费行为
Abstract
Since reform and opening up, o industry of China has made brilliant achievements. o has always been the largest sources of tax revenue from o industry taxes paid billion yuan in 2008, accounting for fiscal revenue of 8%.Over the past few years of production and sales of cigarettes has been a steady growth global economic integration of involvement deepened,high tariffs on China to protect the o industry will gradually the gradual maturity of the consumer, the consumer brand awareness and acceptance is also gradually brand e an era petition, chinese cigarette market is showing more and more big brands to the development trend. With reform and changes in the o industry and appearance of high-quality products, demand for high-quality o in china is has e the leading countries to buy o in the may be imported more than 100 million dollars worth of o from Zimbabwe in 2009.
In this paper, the Lanzhou region of o consumption conducted a questionnaire survey, summed up some of the characteristics o