文档介绍：郑州航空工业管理学院
毕业论文(设计)
2012 届市场营销专业 1002981 班级
题目我国团购网站存在的问题及对策分析
姓名李佩学号 100298109
指导教师郭新媛职称副教授
二О一二年五月二十日
内容摘要
基于美国团购网站的成功,国内的团购网站更是如雨后春笋般地展开了“百团大战”,甚至“千团大战”。奇怪的是,就在几乎所有中国团购网站都将Groupon视为样板,无论商业模式、页面设置、销售内容全部一一拷贝到位后,我们却发现,现在的团购网站之于我们的意义已不再是单纯的打折购物地带,它带给大家的还有越来越多的猜测与困惑,以至于团购网站的发展面临洗牌。
本文分析了我国团购网站存在的各种现象,主要探讨了目前新形势下团购网站中存在的问题及其对策,指出国内团购网站应该探索出一条理性的盈利方式,建立良好的诚信机制和后台服务体系,不断创新,不断满足本土需要以求得发展。
关键词
团购网站;现状;存在的问题;对策分析
The problems and development proposals of group-buying websites in our country
Name: Li Pei Tutor: Guo Xin-yuan
Abstract
Based on the ess of the buying method in website, domestic buying sites was developed as “petition of Hundred Regiments”, and even “petition of Thousand Regiments”. The strange thing is, after we regardless Groupon as a model to copy in business model, page setup and the contents of the sales, we find that the meaning of group-buying websites is no longer a simple shopping strip, it brings us more and more speculation and confusion, so that the websites have to face the development of shuffling.
This article analyzes the various phenomene of group-buying websites in our countury, and discusses the existing problems and countermeasures currently, also posed that we should be explpred to be a service system, continue to innovate, continue to meet the domestic demand in order to a development.
Key words
Group-buying websites; Problems; Countermeasures.
目录
一、引言..................................................4
二、团购及团购网站........................................4
(一)团购及网络团购....................................4
(二)团购网站及其盈利方式..............................4
(三)我国团购网站的发展历程及现状......................5
三、目前我国团购网站存在的问题及原因分析..................6
(一)团购网站竞争激烈,资本匮乏........................6
(二)诚信体系缺失,信任极度危机........................8
(三)高管集体出走,人才流失严重........................9
(四)后台服务体系建设不力,缺乏有效的信用评价系统.....10
四、我国团购网站进一步发展的对策.........................10
(一)提高竞争力,努力寻找有效经营模式.................10
(二)建立完善的诚信体系...............................13