文档介绍：现代企业网络营销策略研究
摘要
work marketing)也称在线营销,是指利用网络通信技术进行营销的一种电子商务活动。随着因特网和电子商务应用的迅速普及,网络营销也迅速兴起并快速发展,且成为电子商务加速推广的重要推动力。结合我国加入WTO现状:一是在世界贸易领域的地位明显提高,二是互联网的发展与到来为我国企业提供了良好机遇,但同时也带来了挑战,主要表现互联网基础薄弱、企业与消费者传统观念的束缚等制约我国企业网络营销的开展。本文主要通过研究网络营销产生的背景,在对网络营销的涵义、特征进行概述的基础之上,进一步分析了中国企业网络营销的发展现状及与先进国家相比存在的主要问题,提出了与我国现代企业相适应的政府策略、企业网络营销策略及网络安全策略,促使网络营销在我国健康稳定的发展。
关键词:网络营销制约因素网络营销策略安全策略
Modern work marketing strategy research
Abstract
Network Marketing (Network marketing), also known as online marketing, refers to the use munications technology as a marketing merce activities. With the and the rapidly growing popularity of e-business applications, network m- arketing and also the rapid rise of the rapid development of eco- mmerce and has e an import-
ant driving force to accelerate the promotion. In this paper, by studying the work mar- - work marketing in the meaning of the basis of the char- acteristics outlined above, further analy- sis of the Chinese enter- prises work marketing and the development of advanced countries the main problems. And bined with the status q-
uo of China's accession to WTO: First, the area of trade in the world significantly improve the status of, and the other is the arrival of the development of the for Chinese enterpri-
ses and provides a good opport-tunity, but it also poses challenges, primarily based on the co- weak performance of the , enterprises and the shackles of the traditional concept of the nsumer, such as constraints of China's enterprises to carry out the work. Related to the meaning of work marketing, combined with the present situation, the article pro- posed and adapted to the modern enterprise of China's government strategy, marketing strate-
gy and work secu- rity work. Network Marketing in China to promote healthy and stable development.
Keywords: Network marketing Restriction work marketing strategy Security policy
目录
摘要 I
ABSTRACT II
目录 III
1 绪论 1
2 网络营销概述 2
2
2
网络营销兴起的社会背景 2
2.