文档介绍：重庆科技学院课程设计成果院(系):__工商管理学院___班级:物流管理2009-1学生姓名:张液学号:2009443185设计地点(单位)__经济管理大楼F404_________设计题目:中国快速消费品行业销售渠道综合分析_完成日期:2012年7月6日指导教师评语:___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________成绩(五级记分制):________________教师签名:_________________________目录一前言...........................................................................................................................................2二选题背景...................................................................................................................................2三快速消费品的现状...................................................................................................................3(一)快速消费品消费现状...................................................................................................3(二)快速消费品渠道现状...................................................................................................5四快速消费品行业所面临的问题...............................................................................................5(一)分销商难于管理...........................................................................................................5(二)窜货问题严重...............................................................................................................6(三)渠道冲突日益加剧.........................................................................................................................................................................................................................................................................................7五优化快速消费品行业营销渠道的建议...................................................................................8(一)分销渠道管理..............................................................................................................