文档介绍：目录
中文摘要··················································1
英文摘要··················································2
1文献综述················································3
··································3
····································3
广告效果测评概述·····································8
2研究设计与方法·········································9
问卷设计············································9
数据收集············································9
·············································9
3研究结果与分析········································