文档介绍：PRE-OPENING CHECK LIST
Opening:_____________
Task Lead Time Assigned ment
To
SALES & MARKETING Due pleted
(The period In
before opening) progress
APPOINTMENT OF DOS&(M) -12 months Corporate
Review a Project development report
Obtain from Project development team.
Owner/Developer background/ Project development profile/ Market
environment overview/ Hotel operating statistic projection/ Management
terms & fee structure/ Competitive market demand, mix, future supply &
demand analysis/ Statement of cash flow
SET PRE-OPENING BUDGET -12 months. DOSM
Coordinate with a Controller who prepares the most of pre-opening budget. GM
Taking into consideration; Controller
Payroll/ Staff expenses/ Advertising & Public Relations/ Direct Mailing/
Promotional activities/ Travel expense/ Operating supplies/ Office
equipment
Sufficient funds of marketing expenses need to be allocated for the sensible
spending of the pre-opening activities, considering that the target opening date is
approximate and take longer than initially anticipated.
Owner’s written approval required.
SET PRE-OPENING BUDGET - Set Up Office -12 months DOSM
Fax, Photocopier, Phone, Computer, Voice-mail, E-mail,
Inform all corporate support offices that the pre-opening office has been
established together with contact details
Sheraton Shenyang Lido Hotel Pre-opening Manual Page: 1 of 27
RESEARCH – MARKETING CONDITIONS & PETITORS -12 months DOSM
Obtain any available, recently conducted primary or secondary consumer, trade,
economy research which will provide an insight into the future positioning of the
hotel.
Contact key industry people (Hotels, Travel agencies, Airlines, Convention &
Visitors Bureaus, etc...) to listen market environment, recent trends, major
business sources and so on.
petitors’ information and make site inspection.
PREPARATION OF BUSINESS PLAN -12 months DOS