文档介绍:TOUGH CALLS
AT&T and the Hard Lessons Learned
from the Wars
Dick Martin
AMERICAN MANAGEMENT ASSOCIATION
NEW YORK • ATLANTA • BRUSSELS • CHICAGO • MEXICO CITY
SAN FRANCISCO • SHANGHAI • TOKYO • TORONTO • WASHINGTON, .
.......................... 10940$ $$FM 09-03-04 14:59:04 PS PAGE i
Special discounts on bulk quantities of books are
available to corporations, professional associations, and other
organizations. For details, contact Special Sales Department,
, a division of American Management Association,
1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316. Fax: 212-903-8083.
Web site: www.
This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
accounting, or other professional service. If legal advice or other expert
assistance is required, the services of petent professional person
should be sought.
Library of Congress Cataloging-in-Publication Data
Martin, Dick, 1946–
Tough calls : AT&T and the hard lessons learned from the wars /
Dick Martin.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-7243-5
1. AT & T—History. 2. munication—United States—History.
I. Title.
2005
—dc22
2004018451
᭧ 2005 Dick Martin.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of ,
a division of American Management Association,
1601 Broadway, New York, NY 10019.
Printing number
**********
.......................... 10940$ $$FM 09-03-04 14:59:05 PS PAGE ii
To my wife and partner, Ginny.
She makes liars of those
who say beauty is only skin deep.
.......................... 109