文档介绍：毕业设计(论文)
课题名称张家界旅游网络营销存在的问题与对策研究
学生姓名
学号
系、年级专业
指导教师
职称
2013年 4 月 15 日
摘要
随着现代科技和信息产业的发展,互联网络的兴起给旅游业带来了新的契机。网络的交互性、实时性、丰富性和便捷性等优势不仅促使传统旅游业迅速登临互联网络的浪潮之上,而且为旅游业开拓信息服务和扩展业务范围提供了便利的条件。而以互联网络为媒体,以新的方式、方法和理念实施营销活动并能有效促进个人和组织交易活动实现的网络营销模式日渐成为旅游业发展中不可缺少的具体的营销实务。
本文以网络营销和旅游试产营销的理论基础为指导,提出了现代旅游网络营销的定义与实质内涵,从旅游网络营销的功能,联系张家界旅游现状,总结张家界所采取的营销中的优势、缺陷,从而从理论和实践上完善网络营销的构想,扩展张家界旅游业发展空间,提升营销理念。
关键词:网络;张家界旅游;市场营销
Abstract
The rising of the give the new chance to the development of tourism with the improving of the modern technology and information cornmunication,conveniention,plentifulness and validity of the not only make the traditional tourism climb the top of the wave of the ,but also provide convenient terms for expanding information service and business scope in tourism management. Furthermore,the cybermarketing mode,which is established by new styles,methods and principles that promote stupidly the realizing the activity of trading between individual and business enterprises,gradually e the indispensable and marketing situation in tourism development.
This paper provide the definition and substance of modern tourism cybermarketing baced on the theories of cybermarking and tourism marketing. Contact from work marketing functions, current situation of zhangjiajie tourism, summed up in zhangjiajie by marketing strengths, weaknesses, based on the theories and practice,expand the tourism development space,promote principle of marketing.
Key word: ; Tourism; Marketing
目录
中文摘要………………………………………………………………Ⅰ
Abstract……………………………………………………………Ⅱ
1 绪论…………………………………………………………………2
选题的目的与意义………………………………………………2<br………………………………………………2
本文主要内容……………………………………………………4
2 旅游网络营销的概念及功能………………………………………4
旅游网络营销的概念…………………………………………………4
旅游网络营销的优势……………………………………………5
旅游网络营销的功能……………………………………………
3 张家界旅游网络营销的现状…………………………………………6
网络技术条件具备…………………………………………………6
互联网搜索途径多样化………………………………………………
互联网信息多样化……………………………………………………
推出旅游产品多样化…………………………………