文档介绍：毕业设计(论文)
设计(论文)题目:汽车4S店销售模式的SWOT分析及对策
学院名称: 机械工程学院
专业: 汽车服务工程
班级: 汽车091班
姓名: 安明学号:09405050142
指导教师: 陈晓平职称: 副教授
定稿日期: 2013 年 04 月 28日
摘要
随着汽车工业的迅猛发展,汽车市场不断地壮大,汽车销售——特别是轿车的整车销售在销售的过程中逐渐形成了以汽车交易市场、品牌专卖店以及汽车超市为主,以汽车商务、厂家直销、汽车园区为辅的轿车销售模式。其中以品牌专卖店中的4S店最为盛行,最为被人们所知。在国家出台并实施《汽车品牌销售管理实施办法》以后,汽车4S店在人们心中成了汽车最佳的销售模式并不断地被大量复制,不论车型与品牌。然随着汽车市场竞争的加剧、汽车销售由卖方市场转向买方市场的背景下,必须得对现在汽车4S店销售模式进行深入剖析。在国外汽车售后逐步走向专业化,也就是汽车销售已经实行销售和售后的分离。销售是特许经营的,同时售后服务也有相对独立性。另外,在汽车售后方面也逐步走向专业化,汽车金融服务、保险服务等已经开始从原来的售后服务体系中独立出来。在我国汽车4S店竞争日益激烈的情况下,我们也可以借鉴借鉴,保证汽车行业在中国更好更快的发展。
关键词:汽车4S店;销售;专业化;服务;
ABSTRACT
With the rapid development of automobile industry, the automobile market is constantly growing, car sales - especially in car sales in the sales process gradually formed a car market, brand stores and supermarkets is given priority to, car to car business, factory direct sale, an ounce of prevention is worth a car park car sales model. The brand stores of 4 s shop is the most popular, most people know. In the country has issued automobile brand sales management measures for the implementation of and after implementation, auto 4 s shop in people's hearts e car the best sales model is a large number of copy, regardless of model and brand. Start all profitable, but with the petition intensifies, car sales by the seller's market to a buyer's market, must now for auto 4s shop sales model for further analysis. In foreign country, auto after-sales gradually toward specialization, car sales have a sales and after-sales separation. Car sales is the franchise, and after-sales service has relative independence. In addition, in the car after also gradually toward specialization, automotive financial services, insurance services has started from the after-sale service system independent of. China's automobile 4 s shop in the increasingly petition, we also can draw lessons from the reference, ensure that the car industry in China, the development of better and faster.
Key words: Auto 4s shops; Sales; Specializ