文档介绍：电大学硕丁L研究生学位论义-我国团购用户购买意向的影响因素分析
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assumPtionsareaPProPriateamend一nents, thusultimatelygivesthe
userPurehasedeeisionmodels.
Finall丫 or000sesonDromotinZthedeveloomentoftheGrouoon
曰/111‘.J」i
industry, alsoasarefereneeforfuturereseareh, wasgiven.
ThisStudySuggestSthatthePereeivedvalueofeustomers
deeisionmainlyaffectedbythePereeivedbenefits, Pereeivedeost,and
Pereeivedrisk, anditulti一 :e
111LlcllvalLle15Perceivedbytllecustoxllel·, thenlol‘ epossibilitytlley
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n飞 , Produetvalt一 e15not
thexnainfoeus,
wouldbemarkedwitllagreatdiseountofPL一 rehasevalue.
TheemPiriealresultsshowtlleeustolners’ Pereeivedvalueisa
eomPrehensivejudgmentsbasedontheProdt, etvalue, eostand
driversofPurehasei一ltent.
KEYwORDS:GrouPon Purehaseintent deeisionmode!
Pereeivedvalue theoryofeollstllllerbehavior
硕士研究生学位论文我国IAl购用户购买意向的影响因素分析
RESEARCHONMODEIJOFTHEFACTORS
INFLUENCINGGROUPON一SHOPPERS’PURCHASE
、VILLINGNESS
ABSTRACT
GrouPon(Onedealaday)waslaunehedasaPoPularwayof
, ithas
izens, affectinghundredsofmillionsof
t一
GrouPonhas11otreaehedasituationstable, withtheProsPerous
atlllosPhereonthesurfaeebutMenaeelurkseve卿wherei一记eed.
A150customereollsu一 nillgviewPointofvaluehasalreadyehanged
frolnafterfanatieismtoreasoningeonsu一ni一
imPortaneetohaveabetterunderstandingofuser, 5eonsumer
Panies.
AtPresentaeademiePaPersrelatedtoeonsumerbehaviorhas
l飞 everfoeusedontheeurrel:tPher:
fortheeomP