文档介绍：Work with Your Friends…page 88 Fool Your Foes…page 114
September 2006
66 Ten Ways to Create Shareholder Value
Alfred Rappaport
78 Rethinking Political Correctness
Robin J. Ely, Debra E. Meyerson, and
Martin N. Davidson
88 With Friends Like These: The Art of
plementors
David B. Yoffie and Mary Kwak
104 How to Keep A Players Productive
Steven Berglas
114 Curveball: Strategies to Fool petition
e Stalk, Jr.
20 Forethought
37 HBR Case Study
Indispensable
John Beeson
55 Managing Yourself
The Decision to Trust
Robert
124 Tool Kit
The New Science of Sales Force Productivity
Dianne Ledingham, Mark Kovac, and
The Discipline of Heidi Locke Simon
135 Best Practice
Value Creation When Your Contract Manufacturer es
…page 66 petitor
Benito Arruñada and Xosé H. Vázquez
155 Executive Summaries
160 Panel Discussion
Black Label
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PROOF THAT BOUNDARIES ARE ONLY IMAGINED.
On December 17th, Range Rover Sport experienced rush hour
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114
Features
66
September 2006
66 Ten Ways to Create Shareholder Value
Alfred Rappaport
88
Sidebar by Michael J. Mauboussin
Executives have mortgaged panies’ futures
by myopically focusing on short-term performance and
failing to invest in long-term growth. Ten basic rules can
help them broaden their perspectives and shape strat-
egy in light of petitive landscape, not the share-
holder list.
78 Rethinking Political Correctness
Robin J. Ely, Debra E. Meyerson, and
Martin N. Davidson
Political correctness is not always a good thing – it can 104 How to Keep A Players Productive
put up barriers rather than break them down. Managers
Steven Berglas
should set aside PC rules and find genuine ways to pro-
mote equity. Sooner or la