文档介绍：How Information Gives You
Competitive Advantage
by Michael E. Porter and Victor E. Millar
Harvard Business Review
Reprint 85415
HBR
JULY–AUGUST 1985
How Information Gives
petitive Advantage
Michael E. Porter and Victor E. Millar
he information revolution is sweeping be conceived of broadly to pass the informa-
through our economy. pany can es- tion that businesses create and use as well as a wide
Tcape its effects. Dramatic reductions in the spectrum of increasingly convergent and linked tech-
cost of obtaining, processing, and transmitting infor- nologies that process the information. In addition to
mation are changing the way we do business. computers, then, data recognition equipment, com-
Most general managers know that the revolution is munications technologies, factory automation, and
under way, and few dispute its importance. As other hardware and services are involved.
more and more of their time and investment capi- The information revolution is peti-
tal is absorbed in information technology and its tion in three vital ways:
effects, executives have a growing awareness that
It changes industry structure and, in so doing,
the technology can no longer be the exclusive terri-
alters the rules petition.
tory of EDP or IS departments. As they see their rivals
use information petitive advantage, these ex-
ecutives recognize the need to e directly in- Mr. Porter is professor of business administration at the
volved in the management of the new technology. In Harvard Business School. He is the author of the new
the face of rapid change, however, they don’t know best-petitive Advantage (Free Press, 1985) and
how. Competitive Strategy (Free Press, 1980), and he recently
This article aims to help general managers respond served on the mission on Industrial
to the challenges of the information revolution. petitiveness.
will advances in information technology - Mr. Millar is the managing partner for practice of Arthur
petition