文档介绍：The Real New Economy
Diana Farrell
McKinsey Global Institute
4,686 words
1 October 2003
Harvard Business Review
104
0017-8012
English
Copyright (c) 2003 by the President and Fellows of Harvard College. All rights reserved.
A mythic aura surrounds the soar and swoon of the “new economy.” The scale was breathtaking, illusions abounded, and the forces at work seemed at once powerful and elusive. As the bubble inflated, many felt that information technology, and the in particular, would “change everything.” Today, with the technology sector in shreds, more than a few believe that IT changed scarcely anything at all. The truth, of course, lies somewhere in between. But where? What became of all the innovation we thought we were seeing? What actually happened to productivity growth? What effect did IT really have panies and their ability pete? Most important, what can managers learn from it all?
For more than two years, the McKinsey Global Institute has been studying labor productivity in the United States, France, and Germany and its connection to corporate IT spending and use. My colleagues and I have examined a large body of statistical and experiential evidence and conducted in-depth case studies of 20 industries, eight in the United States and six apiece in Germany and France. The studies involved not only the collection and analysis of data on industry pany performance but also extensive interviews with executives in each sector.
We found that a new economy did e into being in the 1990s, but that it is very different from the one that was widely promoted and discussed at the time. Rather than springing from the , it emerged from intensifying petition and a resulting surge in managerial innovation. Information technology’s role in the new business world, we also discovered, is plicated than has been assumed. IT is of great, but not primary, importance to the fate of industries and panies. By uncovering the true drivers of corporate ess today, our