文档介绍：The Art and Discipline of
Strategic Leadership
I I
by Mike Freedman with Benjamin B. Tregoe
In this issue:
A summary of the original text.
I Discover...
why a sound business strat-
egy is more important — trategy is one of the And, in the time since the
and more elusive — than
ever before. Smost used and abused terrorist attacks, political
words in the corporate lexi- and economic concerns
I Examine... con. Rarely will you find have thrown spotlights on
the three key questions any two executives, consul- strategic vulnerability.
that chief executives must tants, or academics who
answer before they can
begin to formulate an effec- agree on its definition. As a result, a climate of
tive strategy. deep uncertainty and rapid
For the purposes of this change has e the
I Analyze... summary, we define "strate- norm of the new century.
the five external factors gy" as the framework of Some pessimists tout this
and the six internal factors
that must be aligned for a choices that determines the uncertainty as a reason for
company’s strategy to nature and direction of an abandoning strategic plan-
achieve ess. organization. The choices ning altogether. Yet, the
you face include which prod- reality is that strategy has
I Improve... ucts and services you will never been more important.
your ability to find the right offer and not offer, as well
members for your strategy
team by looking for the nine as what markets you will Now, more than ever, the
characteristics of people serve and not serve. pany that lacks a coher-
who think strategically. also include what capabili- ent strategy is vulnerable to
ties you will need and not attack. In this summary,
I
Unleash... need to take the selected we’ll start by discussing the
the power of a proven, five-
phase model for formulating products and services to the major tasks senior execu-
and implementing your selected market. tives must undertake before
business strate