2010年上海地区网络购物满意度研究报告.pdf

文档介绍：上海地区网络购物顾客满意度研究报告
——网民风向标系列报告之 6
iResearch Shanghai Online Shopping Customer Satisfaction Research Report
2010 年
上海地区网络购物顾客满意度研究报告 2010 年
iResearch Shanghai Online Shopping Customer Satisfaction Research Report
目录

I. 研究背景............................................................................................................................... 3
II. 研究说明.............................................................................................................................. 4
III. 概念定义............................................................................................................................. 5
IV. 报告摘要............................................................................................................................ 6
V. 报告正文............................................................................................................................. 7
1. 样本处理及其描述............................................................................................................... 7
2. 满意度模型.......................................................................................................................... 8
. 模型介绍................................................................................................................... 8
. 模型原理............................................................................................................. 8
. 变量描述............................................................................................................. 9
. 结构方程模型..........................................................................................................10
. 模型解释...........................................................................................................10
. 模型估计及评价................................................................................................11
. 估计结果............................................................