文档介绍：,andone'simpressionstendtobeamixtureofskepticismandoptimism.(46)Televisionisoneofthemeansbywhichthesefeelingsarecreatedandconveyed-,.(47)InEurope,aselsewheremulti-essfulgroupswhichbringtogethertelevision,radionewspapers,,onlythebiggestandmostflexibletelevisionpaniesaregoingtobeabletopetepleteinsucharichandhotly-contestedmarket.(48)worksnolessthan50%,theintegrationoftheEuropeanmunitywillobligetelevisionpaniestocooperatemorecloselyintermsofbothproductionanddistribution.(49)Creatinga"Europeanidentity"hoice-,,wemustconcentratemoreonco-productions,theexchangeofnews,.(50)Indealingwithachallengeonsuchascale,itisnoexaggerationtosay"Unitywestand,dividedwefall"-andifIhadtochooseasloganitwouldbe"Unityinourdiversity."——在欧洲近来发生的事件中,它把不同的民族和国家连到一起,其作用之大,前所未有。在欧洲,像在其他地方一样,传媒集团越来越成功:这些集团将相关的电视、广播、报纸、杂志和出版社组合在一起。这一点就足以证明,要在电视行业里生存下来并非易事。统计数字尤其说明了这一事实,在80个欧洲电视网中,多达一半在1989年亏损。不同的文化和传统把欧洲大陆编织成一体,要创造出一种尊重这些不同文化和传统的“欧洲品牌”绝非易事,需要人们在欧洲制造出适合欧洲的节目战略性选择。可以毫不夸张地说:“联合,我们就生存;分裂,我们就灭亡”。ountinhissociety?Iamgoingtosuggestthatitisnottr