创意简报模板.doc

文档介绍：CLIENT:客户:BRAND:品牌:SWONO.:工作编号:DATE:日期:ACCOUNTGROUP客户部:Creativegroup:创意部Controller财务部Jobtitle:PETITIVEANALYSIS竞争对手分析PREVIOUSADVERTISINGACTIVITY先前的广告活动GOVERNMENTANDOTHERRESTRICTIONS政府限制BACKGROUND背景资料CREATIVEBRIEF创意简述CLIENT:客户:BRAND:品牌:SWONO.:工作编号:DATE:日期:ACCOUNTGROUP客户部:Creativegroup:创意部Controller财务部Jobtitle:任务题目CAMPAIGNREQUIREMENT:广告计划要求THETARGETAUDIENCE:目标受众WHATISTHEADVERTISINGINTENDEDTOACHIEVE?广告预期达到什么目的?ACCEPTEDCONSUMERBELIEF:消费者现有信念THESINGLEMINDEDPROPOSITION:传达给消费者的单一承诺SUBSTANTIATIONFORTHEPROPOSITON:支持单一承诺的论点MANDATORYINCLUSIONS:必须包括的内容DESIREDBRANDIMAGE:设定的产品形象:TIMINGOFCREATIVEWORK:创意时间表Tocreativedirector提交创意总监:ountgroup:提交客户部:Toclient:OUNDIRECTORSIGNATURE:客户部总监签字