文档介绍：毕业设计(论文)
题目: 广州酒店餐饮业经营中存在的问题及发展策略
广州酒店餐饮业经营中存在的问题及发展策略
摘要
随着中国旅游业的发展,中国酒店业得到迅速发展,越来越多星级酒店兴起,酒店业的竞争越趋激烈,特别是在薄弱的酒店餐饮方面。在有素有“食在广州”之称的广州,社会餐饮非常的受欢迎,生意异常火爆,而广州酒店餐饮却因为进入酒店消费的门槛比较高,酒店餐饮的经营模式单一,整个酒店业没有形成到餐饮消费的氛围,酒店餐饮在经营环境不够灵活,酒店餐饮的市场定位不够宽等问题,面临着严峻的挑战。本文分析了广州酒店餐饮业存在的问题,提出了组织创新、文化创新、产品创新、营销理念与传播方式创新等创新经营策略。唯有通过全面创新,广州酒店餐饮业才能在激烈的市场竞争中立于不败之地。
关键词:酒店餐饮,创新,发展,策略
GUANGZHOU HOTEL CATERING BUSINESS PROBLES AND DEVELOPMENT STRATEGY
ABSTRACT
Along with the development of Chinese tourism industry, China hotel industry is rapidly developing, more and more star hotel, hotel industry's rise increasing petition, especially in weak hotel dining. In a known as "in Guangzhou fresh" -Chinghai Guangzhou, social catering very popular, and Guangzhou business unusually hot beverage but because the threshold of consumption into the hotel is taller, the hotel catering business model of a single, the hotel did not form to food consumption in the atmosphere, hotel catering business environment, the hotel catering flexible enough wide enough reason such as market positioning, faced with severe challenges. This paper analyzes the Guangzhou hotel catering existent problem, put anizational innovation, cultural innovation, product innovation and marketing concept and mode of transmission innovation .
Key words: hotel catering; innovation; development; strategy
目录
1 绪论................................................................... 1
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2 餐饮经营相关理论综述................................................... 3
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3 现广州酒店餐饮业在经营上存在的问题.................................... 5
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