文档介绍：Contemporary Corporate Strategy
With the onset of the third millennium, globalisation has e the most potent
driving force for transformation in the economic, political and social lives of indi-
viduals, firms and nations. Increasing numbers of corporations around the world
have been undergoing cultural and mindset paradigm shifts whilst developing
corporate strategies that are increasingly attuned to the petitive and
dynamic business realities arising from globalising national economies around
the world. This book represents an eclectic collection of the latest research arti-
cles and empirical studies conducted in different parts of the world on corporate
strategy, including usually neglected countries of study such as Germany, Turkey,
Greece and Spain.
This book contains over 20 research papers examining various aspects of
corporate strategy in different national and international settings. It is intended
to equip readers with the latest knowledge to understand plexities of
corporate strategy both at theoretical and operational levels. Further, this book
is specifically written with the needs of the students of strategy, both at an under-
graduate and postgraduate level, who may want to gain contemporary knowledge
of strategy based on empirical research.
This book will be of great interest to students and researchers engaged with
corporate strategy and globalisation, as well as corporate executives in multina-
tional enterprises.
John Saee is Professor of International Business, Corporate Strategy and Man-
agements and Academic Director of the Doctoral Programme at the Australian
Graduate School of Entrepreneurship, Swinburne University of Technology, Mel-
bourne, Australia. His other books include anizations in a Global
Economy, Strategic Global Management, petence within the
Hospitality and Tourism Service Industries: Global Cultural Contextual Analysis
and Global Business Handbook.
Routledge Studies in Internationa