文档介绍：脑白金企业形象策划方案
班级:营策A1202
院系:工商管理学院
姓名:张凡0306120225
吴象琪0306120240
李绍连0306120231
重庆城市管理职业学院
目录························································
1、市场分析·······················································
(1)保健品中国市场品牌发展历程································
(2)现有市场竞争格局发展·······································
(3)消费者分析···················································
(4)市场发展趋势分析············································
2、产品分析························································
(1)自身产品特点·················································
(2)竞争对手产品特点·················································
3、销售与广告分析···············