文档介绍：密级: 学校代码:10075
分类号: 学号:108050301008
文学硕士学位论文
社会性别视角下门户网站女性形象研究
——以女性频道为例
学位申请人:张璐媛
指导教师:曹茹教授
学位类别:文学硕士
学科专业:新闻学
授予单位:河北大学
答辩日期:二○一二年六月
Classified Index: CODE: 10075
.: NO. 108050301008
A Dissertation for the Degree of M. Arts
From the perspective of social gender
female images Research Portal
——The female channel as an example
Candidate: ZhangLuYuan
Supervisor: Prof. Cao Ru
Academic Degree Applied for: Master of Arts
Specialty: Journalism
University: Hebei University
Date of Oral Examination: June,2012
摘要
摘要
女性与传媒的研究是女性研究的一个重要方面,网络媒体的兴起带来了大量的女性
网站和女性频道。本文通过对新华网女性频道和新浪女性频道的个案分析,总结了门户
网站女性频道建构的女性形象的特点。主要采用了内容分析和文本分析相结合的研究方
法,通过研究发现门户网站女性频道建构的女性形象仍然与现实女性形象之间存在偏
差,表现为“被看”的外在形象,被边缘化的职场形象,被偏重的家庭角色和偏见仍存
的“新女性”形象。在对这种形象的成因进行份详细时,本文从社会文化视角、新闻传
播学的视角以及女性主义的视角都进行了分析,借鉴了女性主义中的社会性别的概念,
考察了当前网络媒体在社会性别生产方面存在的问题。针对这些动因本文进一步提出了
对门户网站建构女性形象的干预问题,从政府政策方面以及加强媒体监测、提高媒体性
别素养和增强女性的自我意识的觉醒等方面进行了讨论。
关键词门户网站女性频道女性形象社会性别
I
Abstract
Abstract
Female and media research is an important aspect in the study of women, the rise of
media has brought a large number of female website and the female channel. This
article through to the female channel and Sina female channel case analysis,
summarized the portal female channel construction of the feminine image characteristics.
Mainly uses content analysis and text analysis of bination of research methods, through
the study found portal female channel construction of the feminine image and real image of
women still exists between the deviation, expression is " seen" external image, marginalized
professional image, being overweight family roles and prejudice still exists "new female"
image. On the image of a detailed, this article from the perspective of social culture, news
dissemination study angle of view and the view of feminism are analyzed, from the feminism
social gender