文档介绍：苏州工业园区旅游规划报告目录一、前言...............................................................................................................................................1第一条规划背景.............................................................................................1第二条规划任务.............................................................................................1第三条规划范围.............................................................................................2第四条规划期限.............................................................................................2第五条规划依据.............................................................................................2二、园区旅游产业发展现状及SWOT分析..........................................................................................3第六条园区旅游产业发展现状.....................................................................3第七条园区旅游产业发展的SWOT分析....................................................4三、园区旅游资源分析与评价................................................................................................................6第八条旅游资源分析.....................................................................................6第九条苏州古城区主要旅行社对园区旅游资源的评价分析.....................8第十条旅游资源总体评价.............................................................................9四、园区旅游市场分析..........................................................................................................................10第十一条旅游市场需求总体特征...............................................................10第十二条旅游市场细分特征分析................................................................11第十三条旅游者对园区旅游的评价...........................................................16第十四条旅行社对园区旅游的评价...........................................................16第十五条园区旅游市场定位.......................................................................18五、园区旅游发展的竞合分析..............................................................................................................xx年2月,苏州市委市政府出台了?苏州旅游业全面提升计划?,提出要以?天堂苏州、东方水城?为城市形象,以?文化苏州、精