Soda-2019年全球网络展望报告（英文）.docx

文档介绍：TABLEOFCONTENTS01. Introduction02. Trends Shaping Tomorrow03. Spending Outlook04. Agency Landscape05. Modern Marketer06. Methodology©GlobalDigitalOutlook2019,SoDA+ForresterResearch..GLOBALDIGITALOUTLOOKTheGlobalDigitalOutlookStudyisanannualsurveyofspendingtrends,adoptionofemergingtechnology,’ssixthyear,’reinthebusinessofshapingthings—experiences,perceptions,businessmodels,,-viewmirror,,,,theinnatedifferentiationofpure-plexandconnectedmeshworkofagencies,consultancies,productdesignstudios,technologyproviders,venturelabs,panies,in-(anizationalstructures)forstrategy,marketing,,agility,transparency,speedandarelentlessobsessionwithcustomerexperienceareatthecoreofthisnewenterprise.(continuedonnextpage)DesignforChange,thethemeofthisyear’sSoDAReport,exploreshowagencyleaders,innovatorsandbusinessexecutivesarenavigatingtheseshiftingtideswithvision,purpose,-FounderofMediaMonks,WesleyterHaar,capturedthesentimentperfectly:“Designforchangemeansfindinghigherground,that’’,changeiseitherhereorit’scomingsoon,andthenextwaveoftechnology,userbehavioranddigitalservicewilleitherwashyouawayorliftyouup.”OurfindingsintheGlobalDigitalOutlookStudysupportthisnotionand,thisyear,weseeinbothagencyleadersandbrandmarketersanoptimismaboutthefuturepunctuatedbyasharpunderstan