文档介绍：摘要青岛尚善瑜伽会所是《国家瑜伽师》指定青岛唯一培训基地,会所旨在打造开发区首家专业、高档瑜伽养生会所。青岛尚善瑜伽会所开办2年以来,在人们的不理解中渐渐成长。许多人对瑜伽会所了解甚少,更是对瑜伽的功能,能带给客户的是什么,能够改善我们的是什么还处于一个迷茫区。本文就是在这样的情况之下,针对青岛尚善瑜伽会所形象宣传,包括对于前期策划、企业打造定位风格、装修风格、推广营销、人员风貌、企业环境等方面的宣传。同时,针对企业创意脚本,分镜头脚本也同样是这篇策划文案中重点。最后,通过视觉媒体的功能展现企业风采,做出适合企业自身的形象宣传。宣传自己的瑜伽形象,宣传自己的企业文化、让更多的人认识瑜伽,参与瑜伽,优化企业环境。使其成功的成为青岛开发区首屈一指的瑜伽训练基地,并且借此推广瑜伽文化、推广青岛尚善瑜伽会所,让其成为中国瑜伽会所青岛的摇篮基地。关键词: 善尚瑜伽形象宣传AbstractQingdaoisstillgoodYogaClubis"nationalyogi"designatedQingdaoonlytrainingbase,clubstobuilddevelopmentzoneisthefirstprofessional,high-,,yogaismoreofthefunction,whatcanbringtothecustomers,,theQingdaoyogaclubsisgoodpublicity,includingtheearlyplanning,enterprisemakesthepositioningstyle,decorationstyle,marketing,personnelcharacter,,inviewoftheenterprisecreativestoryboardingscript,,showbusinessstylethroughthevisualfunctionofmedia,,topromotetheirowncorporateculture,letmorepeopleknowaboutyoga,participateinyoga,,andtherebypromoteyogaculture,promoteQingdaoshangshasnyogaclub,:butgoodYogaImagepromotion目录前言一、市场扫描··········································1(一)地理环境介绍···································1 (二)市场情况介绍···································2 (三)目标消费者·····································3 二、会所简介··········································4(一)概况···········································4(二)企业文化定位···································8(三)SWOT分析·····································8三、形象宣传策划······································9 (一)形象宣传目标····································9 (二)创意思路·······································10 (三)宣传脚本·······································10