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Front Matter
Table of Contents
About the Author
Designing a Data Warehouse: Supporting Customer Relationship Management
Chris Todman
Publisher: Prentice Hall PTR
First Edition December 01, 2000
ISBN: 0-13-089712-4, 360 pages
Today’s next-generation data warehouses are being built with a clear goal; to maximize the power of
Customer Relationship Management. To make CRM_focused data warehousing work, you need new
techniques, and new methodologies.
In Designing A Data Warehouse, Dr. Chris Todman - one of the world’s leading data warehousing
consultants - delivers the first start-to-finish methodolgy for defining, designing, and implementing
CRM-focused data warehouses. Todman covers all this, and more:
A new look at data warehouse conceptual models, logical models, and physical implementation;
Project management: deliverables, assumptions, risks, and team-building - including a full breakdown
of work;
DW futures: temporal databases, OLAP SQL extensions, active decision support, integrating external
and unstructured data, search agents, and more.
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1
This document was created by an unregistered ChmMagic, please go to register it. Thanks .
only for RuBoard - do not distribute or pile
Designing a Data Warehouse: Supporting Customer Relationship
Management
List of Figures
Preface
FIRST GENERATION DATA WAREHOUSES
SECOND-GENERATION DATA WAREHOUSES AND CUSTOMER
RELATIONSHIP MANAGEMENT
WHO SHOULD READ THIS BOOK
Acknowledgments
1. Customer Relationship Management
THE BUSINESS DIMENSION
BUSINESS GOALS
BUSINESS STRATEGY
THE VALUE PROPOSITION
CUSTOMER RELATIONSHIP MANAGEMENT
SUMMARY
2. An Introduction to Data Warehousing
INTRODUCTION
WHAT IS A DATA WAREHOUSE?
DIMENSIONAL ANALYSIS
BUILDING A DATA WAREHOUSE
PROBLEM